There is no definitive proof as to why JFK turned his head [quickly and briefly to his left at Z-143].
If JFK turned his head at Z-143 in response to Oswald's first, missing-everything, shot, would you expect there to be "definitive proof" of it?
What I do know is after the first shot, he resumed waving to the spectators on the north side of Elm St. as if nothing was wrong. I seriously doubt that would have been his reaction if he had recognized the sound as a gunshot as JBC did.
JFK evidently he didn't recognize the sound as a rifle shot.
He wasn't the only person in the limo who didn't recognize it as a rifle shot.
Secret Service Agent Roy Kellerman said it sounded like a firecracker.
Regarding JFK's waving to the people on his right, maybe he was just returning their waves. Maybe they were smiling at him and cheering, so he figured, "It must have been just another firecracker, or a motorcycle backfire."
My guess is the roar of the accelerating motorcycle escort muffled the sound of the first shot.
Good point.
The people who showed the least amount of reaction to the first shot are those closest to the motorcycles. That would be Jack, Jackie, and the agents in the Queen Mary.
I assume that by "the first shot," you mean your first shot at Z-145 or whatever?
Jack and Jackie didn't exactly jump out of the limo and start flopping around on the grass, but they did turn their heads at Z-143 -- Jack quickly, and Jackie in an accelerating manner.
Jack Ready, Glen Bennett, and George Hickey in the Secret Service follow-up car all consciously reacted between Z-140 and Z-150.
Conscious reactions to the sounds of an unexpected nearby gunshot typically occur about a second after the shot.