There's a type of conspiracy equivalent of "Say's Law" - i.e., supply creates demand - where conspiracy promoters like Morley churn this material out day-after-day and it produces customers that want more. Even now some 60-plus years later there's a demand for it. None of this that he sells has anything to do with Dallas that day, the actual event, the shooting. It's simply a endless series of disconnected dots, names, figures that go nowhere; certainly not to Dealey Plaza at 12:30 p.m. He can't get to Dallas with any of this.
Thomas Mallon made this observation in his book "Mrs. Paine's Garage": "Most posters [on the assassination] do not want the case 'solved.' Their goal is to sustain the imagined mystery's eternal life.....The newsgroups are less in the business of spreading the word than repeating writ. They light, not a prairie fire, but a sort of burning circus hoop through which the same gaudy villains and dupes are coaxed to jump, again and again."
Morley has figured out that if you supply new villains you can keep the demand for the burning hoop alive.